The person behind the practice.
I am Vineeth Nair. I started in SEO in 2010 and spent fifteen years running growth for brands you know: nine years at Performics on Citibank, Taj Hotels and Tata Motors, digital lead for Nestlé Indonesia at dentsu, then VP Digital Lead at Vodafone Idea. These days I co-run ShopLoco, advise brands through Adroit Digital, and write and build here.
Mumbai, India
Three ways I spend the week.
The corporate chapter taught me what works at scale. This chapter is about writing it down and building it into tools.
Write
Frameworks on growth, measurement and AI in marketing. Written from practice, not theory.
Read the blog →Build
The Lab ships tools that turn evidence into decisions. Vantage, the competitor analysis engine, is live.
Visit the Lab →Advise
Through Adroit Digital, strategic growth advisory for brands that want acquisition and retention to scale without guesswork.
Get in touch →Working on something?
Tell me what you are trying to grow. I read everything that comes in.